HVAC Marketing in Georgetown, TX: replacement estimates in a city with its own electric utility

Georgetown grew by more than half in five years: from 67,436 people in 2020 to 106,907 in 2025, up 58.5%. It also runs its own electric utility, and that utility already offers homeowners a free HVAC tune-up every year. For a contractor selling replacements, that changes the offer.

What makes Georgetown different from the rest of the Austin metro?

A city-owned electric utility, high owner occupancy and extreme growth. Georgetown Electric customers buy power from the city, not a retail provider or Austin Energy. 69.5% of occupied homes are owner-occupied, and the city permitted 1,462 single-family homes in 2025.

Why shouldn't Georgetown ads sell tune-ups?

Because the city already gives them away. Georgetown's electric utility offers one free residential tune-up a year to homeowners who are its customers, for central AC, heat pumps and furnaces. A paid tune-up ad competes with a free one. We would spend the budget on replacement estimates instead.

The city program is useful in a different way. After each tune-up, the homeowner gets a report listing the work done, the equipment inspected and "recommended repairs, or energy efficiency improvements." The city also offers a free energy audit every two years for homes at least five years old, and it checks the HVAC system and controls.

So some Georgetown homeowners already hold a written note about their aging system. Meta creative offers them a replacement estimate that explains the options and the price. We never claim a connection to the city program.

One timing note: the city's electric page says applications for these programs closed at the fiscal year end on September 30 and reopen October 1.

Is there a utility rebate for a Georgetown replacement?

None that we could verify. The city's residential energy efficiency pages list the tune-up, the audit and conservation tips, but no rebate for installing a new system. Austin Energy's rebate requires the home to buy electricity from Austin Energy, which Georgetown Electric customers do not. Georgetown ads therefore carry no rebate figure.

The utility publishes a service territory map, and its programs are limited to Georgetown Electric residential customers. The Public Utility Commission of Texas notes that city-owned utilities choose whether to join retail competition. Because not every address around Georgetown may sit on the city system, we check each lead's utility before any program is mentioned.

How old are Georgetown's systems?

Two groups, nearly equal. 50.2% of owner homes were built from 1980 to 2009 and 42.1% in 2010 or later, with a median year of 2008. The first group is at replacement age now. Much of the second is still on a builder-installed system with years left.

That split means the qualifier carries real weight. A 2003 house with its original system goes straight to your calendar. A 2019 house with a noisy compressor is a service call, tagged as such, not a replacement slot for your comfort advisor. With 69.5% owner occupancy, the homeowner question screens out fewer leads here than in most cities.

Heat pump or furnace in Georgetown?

Both, in almost exactly equal numbers. 49.3% of occupied homes heat with electricity and 48.7% with utility gas. Atmos Energy lists Georgetown in its Mid-Tex division. So we run a heat pump replacement offer and a matched AC and furnace offer side by side, and the "current system" answer routes each lead.

The Georgetown Lake station averages 27.9 freezing nights a year, more than double Camp Mabry's 11.9.

How would we run Meta and Google in Georgetown?

Search gets more budget from May through September, Meta the other seven months. Georgetown Lake averages 112.0 days at 90°F or more and 20.5 at 100°F. The six-question qualifier screens every Georgetown lead.

What changes in Georgetown:

• Replacement only. No tune-up or check-up offers, since the city provides them free.
• Report-aware creative. Ads for owners who have been told their system is aging, with a clear estimate process.
• A north Williamson map. Georgetown with Jarrell, Liberty Hill and Florence, plus Round Rock and Hutto if your crews already go there. See the Round Rock page for the Oncor side of the county.

When do Georgetown homeowners replace systems?

Figures are NOAA 1991 to 2020 normals for the Georgetown Lake station.

These are planning assumptions, not Georgetown data. High owner occupancy may lift the qualifier pass rate, while the young housing may lower it. Real Georgetown results from your first month take their place.

Is Georgetown a separate territory?

No. Georgetown is part of our Austin territory, which is open, with one HVAC contractor per service line across the metro. A Georgetown-based contractor who signs holds Austin, and the ads only run where your trucks go.

See the Austin territory page, our pricing, or book a strategy call. We work from Sydney during Central Time business hours and have no Texas office, staff or clients.