HVAC Marketing in Atlanta: two replacement seasons, one for AC and one for heat

Atlanta is not a Florida-style cooling market or a Phoenix-style heat market. It is a two-season market. Summers are hot enough to kill a tired condenser, and winters are cold enough that a failing furnace is an emergency. For a replacement contractor, that means two peaks a year and a large stock of homes at the right age.

Why is HVAC marketing in Atlanta different?

Because winter matters as much as summer. NOAA's 1991 to 2020 normals for Hartsfield show 2,531 heating degree days against 2,051 cooling degree days, and about 36 nights a year at or below 32°F. There are only 47 days a year at 90°F or more. Ads that only sell AC waste half the year.

The housing points the same way. 53.1% of occupied homes in the metro heat with utility gas and 43.6% with electricity. The EIA's 2020 survey found 60% of Georgia homes heat mainly with a furnace and 27% with a central heat pump, while 86% use central AC. So the typical big ticket here is an AC plus gas furnace changeout, with heat pumps a strong second.

Where are Atlanta's replacement-age homes?

Almost everywhere outside the core. The metro has 939,339 owner-occupied homes built between 1980 and 2009, 59% of all owner homes. That is more than Phoenix (726,622) or South Florida (704,719). Gwinnett stands out: 69% of its owner homes were built in those three decades, and 62.1% heat with gas.

The metro spans 29 counties and 6,482,182 people. No contractor covers all of it well, and we do not pretend you do. We start with the counties your trucks already serve.

How would we run Meta and Google ads in Atlanta?

Two offer seasons with a shorter Google flip. Google leads from June to August, when 90°F days cluster. Meta leads the rest of the year, selling AC plus furnace changeouts in winter and pre-summer replacements in spring. Every lead passes the same six-question qualifier, and the winter and summer ads use different landing pages so each offer matches the season.

Georgia Power's program. The Home Energy Improvement Program runs August 1, 2026 to December 31, 2028. It pays 50% up to $1,500 to convert an electric furnace to an air source heat pump (licensed HVAC installer, AHRI-listed match) and 50% up to $75 for a tune-up on electric equipment. That second item is a natural hook for a maintenance membership offer in fall.

The qualifier in Atlanta. The "current system" question matters more here than in Florida. A gas furnace plus AC, an electric furnace, and a heat pump are three different estimates, and your comfort advisor should know which one before the visit. Renters are filtered out, which counts in Fulton and DeKalb. More on the lead type is on AC replacement leads.

We have no Atlanta data. These are planning assumptions, and winter numbers may differ from summer ones. Your first months replace them. Full pricing is on the pricing page.

Is the Atlanta territory open, and who would you be working with?

Yes. You would work with Sam (audits, strategy, media buying) and Alan (onboarding, CRM, client operations). We are based in Sydney, Australia. We have no Atlanta office, no Georgia staff, no local phone number and no Georgia clients. You will talk to us by text, call and video, not across a desk in Marietta.

We work your business hours remotely. Ads run in your own Meta and Google accounts, the landing page sits on your domain, and leads live in a CRM you log into. The full flow is on the HVAC Profit Machine page, and the winter angle is in heat pump installation leads.