HVAC marketing, written by the people running the ads.
20 guides for US HVAC contractors. Every number is sourced, published pricing, or a planning assumption with the math shown.
How to get more AC replacement jobs (without buying shared leads)
To get more AC replacement jobs, stop relying on shared leads and build your own lead flow. Run Google Search for homeowners shopping now and Meta ads for owners of aging systems, send both to a landing page with a short qualifier, reply inside 60 seconds, and follow up every estimate on days 1, 3 and 7. Judge it on cost per booked estimate and jobs sold, not cost per lead.
Sam · 10 min readConversion
How to get more Google reviews for your HVAC company (without breaking Google's rules or the FTC's)
How to get more Google reviews for HVAC: when to ask after an install, 2 message templates, and what Google and the FTC ban, from incentives to review gating.
How HVAC companies get more booked estimates from the leads they already have
Most HVAC leads never reach your calendar. Here are the 6 places booked estimates leak between the form and the driveway, and how to fix each one.
HVAC lead follow-up: the 60-second reply and the day 1, 3 and 7 texts
HVAC lead follow up that books and closes: the 60-second first reply, 3 texts on days 1, 3 and 7 after the estimate, and the consent rules to know first.
Costs and budgets
How much does HVAC marketing cost in the US? (2026)
HVAC marketing cost in 2026, broken into 3 parts: ad spend, management and your time. The 6 pricing models compared, plus the math to set your budget.
HVAC cost per lead: why it misleads, and the 3 numbers to track instead
HVAC cost per lead benchmarks from named sources, plus the math from cost per lead to cost per booked estimate to cost per job, and why cheap leads cost more.
Google Ads
Google Local Services Ads for HVAC: how they work, what they cost and when to use them
Google Local Services Ads for HVAC, from Google's own help pages: pay per lead, 3 background checks, how credits work and how LSAs differ from Search.
Google Ads for HVAC contractors: how to structure campaigns for replacement jobs
Google Ads for HVAC contractors, built for replacement jobs: 3 campaigns, match types, 30+ negative keywords, location settings and booked-estimate tracking.
Lead generation
How to get more central AC installation leads
How to get more central AC installation leads: the 6 questions that sort installs from repairs, the 60-second reply, and the math for 6 more installs a month.
How to get more AC replacement jobs (without buying shared leads)
5 steps to more AC replacement jobs without shared leads: who to target, what to offer, a 60-second reply, and the math on $4,000 a month of ads.
HVAC Google Business Profile: setup, service areas and what gets profiles suspended
HVAC Google Business Profile setup done right: hide your address, 20 service areas max, the name and category rules, and 6 things that get profiles suspended.
Angi, HomeAdvisor and Thumbtack vs building your own HVAC lead flow
How Angi, HomeAdvisor and Thumbtack send and charge for HVAC leads, per their own pro pages, and the 1 number to compare before you build your own flow.
Strategy
The R-454B refrigerant transition: what the EPA rule means for AC replacements, and how to market them honestly
The R-454B refrigerant transition, from the EPA rule itself: the 700 GWP limit, the R-410A install deadline removed in July 2026, and 5 honest ad lines.
Texas HVAC marketing: a season-by-season playbook for contractors
HVAC marketing in Texas, season by season: NOAA heat data for 4 metros, when to shift budget from Meta to Google, and the utility rebates worth naming.
How to choose an HVAC marketing agency: 12 questions to ask
12 questions to ask any HVAC marketing agency before you sign, what a good answer sounds like, the red flags, and how to compare offers on 1 number.
Heat pump installation leads: how to market heat pumps in 2026
Heat pump installation leads in 2026: the federal 25C credit ended for installs after 2025, so here are 4 buyer types to target and what to say to each.
HVAC tax credit 2026: what you can still say in your ads
The HVAC tax credit ended for 2026 installs. What the IRS says, where Home Energy Rebates and utility rebates stand, and 2 lists: what to say and what to cut.
HVAC marketing in the slow season: 5 offers that keep install crews busy
HVAC marketing for the slow season: 5 shoulder and winter offers, from heat pump heating to unsold summer estimates, plus NOAA data on when each metro slows.
HVAC SEO vs PPC: which one gets a replacement contractor more booked estimates?
HVAC SEO vs PPC for replacement jobs: how long each takes, what each costs, who controls what, and 4 signs you should start with one. From a PPC-only agency.
21 HVAC marketing ideas, ranked by how fast they book replacement estimates
21 HVAC marketing ideas ranked from this week to next year, by how fast each one puts replacement estimates on your calendar. Start with the 7 fastest.
15 minutes. Your ads, your competitors' ads, your numbers.
Before the call we pull your current Google and Meta activity and the HVAC contractors advertising in your metro. On the call we show you what we found and what a booked replacement estimate should cost you. If it is not a fit, we say so in the first five minutes.
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